Arizona State University MKT MKT MISC Identify a list of core values that are important enough to…
Identify a list of core values that are important enough to personally drive your behavior as a marketer. Which of these come from your faith and which comes from other influences? Use these values to come up with a marketing code of ethics that would establish guidelines for you and your subordinates. If might be helpful to pretend that you are starting a business or that you are working as a business consultant.
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