Article Review

Locate an article that discusses marketing research and its role within an organization. Address the following points in your essay: Summarize the article by discussing the main points of the article. Relate the theoretical aspects of market research (both qualitative and  quantitative)  including overall strategic planning and globalization. Discuss the relevance of this article with respect to how advancements in       technology have impacted this company’s ability to perform market research.

What questions might you pose to the author of this article? Do you see any ethical implications within this article? Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you   review must be referenced, and one additional source from a credible location   should be referenced. All paraphrased and quoted material must have  accompanying  citations per APA guidelines.

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