Business 001

*** Use the contents of the 2 files available in the ‘Business Plan’ Module in Canvas (Starbucks_Part 1 and Starbucks_Part 2), PLUS the contents of the videos in the YouTube Playlist for Starbucks, and all the practical knowledge you have been exposed to in our course, to answer the questions below **

  1. “We have never been in the coffee business. We are in the people’s business serving coffee”. (a) What does this quote mean? (b) Give 3 examples of its application to different companies in different industries. (c) Explain if you agree, or disagree, and give reasons for it. (d) How does this quote relate to the company’s vision (“To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”)?
  2. Porter’s Five Forces Analysis of the Retail Coffee and Snacks Industry comprehends (a) the threat of new entrants, (b) the threat of substitutes, (c) the bargaining power of buyers, (d) the bargaining power of suppliers, and, (e) the intensity of competitive rivalry. (2.1) How do you believe Starbucks is impacted by those five forces? (2.2) How the impact of each of those five forces on a small coffee shop in Santa Monica (California) differs from the impact on Starbucks? (2.3) If you were a strategist working for the small coffee shop in Santa Monica, what would your specific recommendations for action would be, in order to reverse the impact of those forces, and make the small shop enjoy an impact similar to those felt by Starbucks? (2.4) What type of strategies Starbucks could adopt to eliminate, or minimize, competition from all small coffee shops (explain reasons for your recommendations)?
  3. Starbucks was originally conceived to be a relaxing place for people to go to between home and work. However, that is not entirely true for people in most major cities across the planet. (3.1) Why is that? What is really happening? (3.2) What, in your opinion, needs to be fixed? And, how would you fix it? (3.3) Would you say that many people go to Starbucks today for other more important reasons than just coffee? Explain. (3.4) What major current technological trend can help Starbucks? How would you recommend Starbucks to take advantage of that?
  4. It can be argued that for every cup of coffee sold at a coffee shop, people consume 10,000 cups of coffee elsewhere. (4.1) Can you make any business sense of that? (4.2) How is your assessment of that important for the future of Starbucks? (4.3) If your hiring at Starbucks depended on your ability to capture 5% of those 10,000 cups of coffee, what ideas would you recommend to Starbucks?
  5. How could you explain the revenue growth versus the net income from 2008 to 2013 on Appendix 5? (5.1) Does that represent an attractive performance for investors? (5.2) Of all the financial ratios presented, which are the ratios performing the worst in that period? (5.3) Which 3 are the best performing ratios?
  6. After looking at the information on Appendix 7 about the history of contracts/agreements, new products/services, and acquisitions/mergers/takeovers, (6.1) if you had all the power at Starbucks, what would the (a) next contract/agreement, (b) new product(s), (c) new service(s), and, (d) new acquisitions/mergers/takeovers, would you recommend to Starbucks, if the cost to do so would not be a barrier?
  7. (a) Why McDonald’s is not a real threat? (b) How could McDonald’s be a real threat?
  8. After watching some of the videos, you will learn how Starbucks failed in Australia. (a) Do you believe the recent actions/focus of the company in Australia will be seem as a real success for the company there? (b) Explain your reasons. (c) If you believe the company will continue to fail after the changes, recommend strategies to make it succeed.
  9. (a) List ALL the categories of products and services you can identify that are sold under the Starbucks brand. (b) List all the types of places you can buy one or more of Starbucks products/services. (c) Can you think of any recommendations that represent untapped potential of significant revenues? Explain, and give detailed examples.
  10. (Bonus Question) What is the most important/intelligent/strategic question you can come up with in regards to Starbucks that relates to the contents of the two files? Answer it.

Don't use plagiarized sources. Get Your Custom Essay on
Business 001
Just from $5/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We are committed to making our customer experience enjoyable and that we are keen on creating conditions where our customers feel secured and respected in their interactions with us.
With our qualified expert team who are available 24/7, we ensure that all our customer needs and concerns are met..

Money Payback-back guarantee

Our refund policy allows you to get your money back when you are eligible for a refund. In such a case, we guarantee that you will be paid back to your credit card. Another alternative we offer you is saving this money with us as a credit. Instead of processing the money back, keeping it with us would be an easier way to pay for next the orders you place

Read more

Zero-plagiarism guarantee

All orders you place on our website are written from scratch. Our expert team ensures that they exercise professionalism, the laid down guidelines and ethical considerations which only allows crediting or acknowledging any information borrowed from scholarly sources by citing. In cases where plagiarism is confirmed, then the costumier to a full refund or a free paper revision depending on the customer’s request..

Read more

Free-revision policy

Quality is all our company is about and we make sure we hire the most qualified writers with outstanding academic qualifications in every field. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

We understand that students are not allowed to seek help on their projects, papers and assignments from online writing services. We therefore strive to uphold the confidentiality that every student is entitled to. We will not share your personal information elsewhere. You are further guaranteed the full rights of originality and ownership for your paper once its finished.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages