A company has four different modes of foreign market entry from which to select: exporting, contractual agreements, strategic alliances, and direct foreign investment
The amount of equity required by the company to use different modes affects the risk, return, and control that it will have in each mode
In a minimum 300-word post, select one strategy (excluding exporting) and explain that strategy fully. You must include a clear explanation along with the pros and cons of that strategy. In addition, you must give two examples of a company that employs that strategy along with why that company chooses to employ that strategy
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