Discussion Communication Research Method Case Study Sample
Please identify the communication research method used for each of the 2 studies were read this week: (1) Cardwell, Williams, & Pyle (2017) and (2) Falkheimer et al. (2017). For each study, comment on whether you thought the method was appropriate for the research objectives or not. Make sure to tell us why you hold the opinions you do. Be specific by referring to the articles to support your point. If you don’t feel the method was appropriate, feel free to suggest any other research methods that you feel may have better addressed the study’s objectives.
Cardwell, L. A., Williams, S., & Pyle, A. (2017). Corporate public relations dynamics: Internal vs. external stakeholders and the role of the practitioner. Public Relations Review, 43(1), 152-162. doi:10.1016/j.pubrev.2016.11.004
Falkheimer, J., Heide, M., Nothhaft, H., Platen, S. v., Simonsson, C., & Andersson, R. (2017). Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals. Public Relations Review, 43(1), 91-101. doi:10.1016/j.pubrev.2016.10.011
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