During your Case 2 assignment, you were asked to map out the steps necessary for designing a media campaign. Effective communication strategies are essential to reach your target audience. However, the method needs to match the intended audience. In addition, working under budget constraints can be a daunting task and an area a health educator conducting a communication campaign needs to account for. (Course: Health Care Advocacy and Communication) Case Assignment In a 2- to 3-page paper: 1. Identify at least 4 different methods to reach an intended audience. 2. Describe each identified method of reaching an intended audience and provide examples of the method in use, related to a health topic of your choice. 3. Provide at least 3 different budget strategies a health educator could use when implementing a health communication plan. Required Reading CDC NPIN. (2012). Health communication strategies. Retrieved October 1, 2013 from http://www(dot)cdcnpin(dot)org/scripts/campaign/strategy.asp Connecticut Health Policy. (2013a). The health advocacy toolbox: Writing to policymakers. Retrieved October 1, 2013, from http://www(dot)cthealthpolicy(dot)org/toolbox/legislative/writing_policymaker.htm Hawkes, C. (2012). Food taxes: what type of evidence is available to inform policy development? Nutrition Bulletin, 37(1), 51-56. (Use “Academic Search Complete” search engine in the Library Portal)
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