Innovation Management at Burberry Coursework Sample
In an increasingly complex business world, you work as an innovation consultant for Burberry – a large multinational company that delivers cutting-edge products and services.
You are required to investigate the innovation process at Burberry and prepare a report on your findings. In the report you are required to review and assess key specific aspects of innovation by discussing innovation in relation to themes, theories, models and case studies developed in lectures, tutorials and further reading.
The report should review the theory of innovation, followed by a review of the business context, including internal factors such as leadership, structure and culture, and external factors such as strategy and market environment, before developing evidence to support recommendations for change to the innovation process.
Evidence should be developed by discussing, analysing and assessing potential problems, potential solutions and potential barriers to proposed changes to the innovation process. Based on your report, management may accept these recommendations and make recommendations for change to the board.
Format: Report (contains cover, executive summary, table of contents, body, references and appendices)
Word limit: Maximum 3,000 (executive summary, appendices and references are not included in the word limit).
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