Mapping the Process of Innovation
Write a 3+ page, double-spaced essay regarding Mapping the Process of Innovation
1. Pick an industry (e.g. groceries, airlines, publishing, etc.) and explain the innovative process that must take place for successful integration of innovation.
2. Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.
3. What can they learn from adopting innovation?
4. How can this be used to maintain a competitive edge?
5. Were there any areas within this process that required extra emphasis?
Write in APA format with complete paragraphs (4-8 sentences each).
• Include an introduction, body, and conclusion.
• Cite consistently throughout your work in APA format.
• Paraphrase rather than directly quote citations.
• Write in the third person. Include a title and reference page.
Tidd, J. and Bessant, J. (2013). Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Ed. Hoboken, NJ: Wiley & Sons.
• Chapter 1
• Chapter 2
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