Media Plan for a brand

Media Plan for a brand

Ashford 7: – Week 6 – Final Paper

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Final Paper

Develop a Media Plan for a brand or product of your choice. In your plan, address the following:

  • Description of brand or product.
  • Description of the objective or purpose of the plan.
  • Identification and analysis of target audiences
  • Analyzes the media habits of target audience.
  • Discuss the type of message.
  • Discuss the media selection.
  • Discuss the rationale for media selection.
  • Discuss reach of media and advertising.
  • Discuss timing and frequency of media delivery.
  • Discuss budgetary guidelines (dollar amount and method of budgeting).
  • Discuss media strategy (expected contribution to the overall marketing strategy).
  • Develop post -evaluation of media plan (method of evaluating effectiveness of media plan).

The project

  • Must be 10 to 12 double-spaced pages in length (not including title and references pages, tables, appendices, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of project
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least four scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.


Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin

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