Most pro forma statements begin with a sales forecast.

Most pro forma statements begin with a sales forecast.

-Most pro forma statements begin with a sales forecast. One approach to deriving a sales forecast is the top-down approach. Top-down sales forecasts rely heavily on

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macroeconomic and industry forecasts.

customer input.

forecasts from the sales force.

Board of Directors input.

-A firm that employs an aggressive strategy to finance assets

willhave enough long-term financing to cover both its permanent investment in fixed and current assets and the additional seasonal investments in current assets.

will employ riskier borrowing techniques to finance its short-term assets.

will finance a portion of long-term (permanent) growth in assets with short-term financing.

will finance long-term assets with long-term financing and short-term assets with short-term financing.

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