New York University MKTG-UB MKTG-UB 221 There are two types of distribution systems which are direct and indirect distribution systems. A direct-distribution system is one where the…

New York University MKTG-UB MKTG-UB 221 There are two types of distribution systems which are direct and indirect distribution systems. A direct-distribution system is one where the…

There are two types of distribution systems which are direct indirect distribution systems. A

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direct-distribution system is one where the supplier like the airline, destination, airline, hotel, and others communicates directly with the customer. On the contrary, an indirect distribution system is one where there are one or more intermediaries between the supplier and the customer. The most common intermediaries are tour operators or tour wholesalers and retail agents.  

Answer the following questions:

  1. describe the online channel TripAdvisor.
  2. Through the channel, how does the TMC reach the customers? Is it directly or indirectly? Explain. 
  3. Do you find the channel accessible and helpful? Discuss. 

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