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New York University MKTG-UB MKTG-UB C55.0001 Recommend value-driven pricing for your company’s product. Estimate the BEP for your company’s product. What pricing implications does your BEP

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New York University MKTG-UB MKTG-UB C55.0001 Recommend value-driven pricing for your company’s product. Estimate the BEP for your company’s product. What pricing implications does your BEP

Recommend a distribution plan for the new product.

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  • Considering your company’s product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates wholesale and retail distribution?
  • What types of retailers or wholesalers (or a mix of both) would you recommend using?
  • Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?

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