Promotion Mix is a paid non-personal communication about an organization and its products transmitted to a target audience through mass media Advertising and PR sales promotion advertising personal selling
Promotion Mix is an activity or material that acts as a direct inducement offering added value or incentive for the product to resellers, salespeople, or customers; free samples, games, rebates, sweepstakes, contests, premiums, and coupons.
how the communication travels from the source to the receiver.
Non-personal channels – no personal contact with consumer
o Print, broadcast
Personal channels – involves direct contact
o Direct selling
o WOM (Word of Mouth)
o “Buzz marketing” – a subset of “viral marketing” wherein companies hire socially active consumers to promote products to their friends, relatives, and acquaintances ie. Rei closing on black Friday, Samsung and the most retweeted selfie from the Oscars w/ Ellen, Jennifer Lawrence.
Sony using under cover tourists,
P&G using teens to promote products
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more