Please read the case “Employees Make A Difference at Amy’s Ice Creams” HR IN SMALL BUSINESS at the end of Chapter 16, Strategically Managing the HRM Functions available in your textbook Human Resource Management: Gaining A Competitive Advantage-Noe, Hollenbeck, Gerhart, Wright,11e., and answer the following questions
1. Which elements of a customer-oriented HRM perspective does Amy’s Ice Creams seem to have? (See Figure 16.2.)
2. Suppose Amy’s hired you as a consultant to evaluate whether the company has an effective HRM function. Which outcomes would you look for? How would you measure them?
Generally, a small ice cream shop such as Amy’s cannot afford to pay store workers very high wages. How well do you think the company can achieve high
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