1. If almost 500 children are killed in traffic accidents every day, why are so many people unaware of traffic deaths? In contrast, why are so many people aware of the far fewer deaths due to air travel?
2. In the study of German schoolteachers, explain why this group was more likely to take early retirement.
3. Why do the authors advise a would-be persuader to steer clear of anecdotes? What is the problem with anecdotes?
4. What is the flaw in the story of too many people eating too much fatty food in the obesity epidemic?
5. Explain how The Encyclopedia of Ethical Failure illustrates the usefulness of story telling to persuade people to behave ethically and follow rules.
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