The percentage of consumers in the target audience exposed to a particular advertisement in a stated period (once) Reach Advertising and PR advertising Frequency
communication efforts used to create and maintain favorable relations between an organization and its stakeholders. (company IS behind the message)
Starbucks, Palm, Botox, and Segway were successfully launched this way
Segway was introduced with no advertising but generates 758 million impressions through publicity
Rockport launched the idea of fitness walking as a PR initiative and doubled its sales
Tinderdoption: adopt animals through an app, cat café
P&G using teens to promote products
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