University of Virginia BUS BUS BUS124 Week 4 Quiz: Your Path to Digital Transformation TOTAL POINTS 10 1….
Your company launched a very successful product a few years ago, one that consistently yields significant profits. Your CEO now wants to shift the balance of company resources to new product innovation. What could you say to convince him to dedicate significant resources to also maintaining and improving the existing product?
We need to avoid the perpetual search trap.
Our adoption curve has flattened.
Nobody else has a product like ours.
New product development is too risky and unlikely to lead to value.
Delivering a high-quality product at a reasonable price is not enough anymore.
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