-In the McKinsey Article, “Delivering Value to Customers’’ read, “Market Strategy and the Price Value Model”. Reflect on the challenges of establishing both price and value in a meaningful way so that these two metrics can be used to both assess your organization’s competitive position and identify opportunities to improve it.
-Read the HBS article, “Customer Intimacy and other Value Disciplines.” Reflect on how the authors describe value from the customer’s perspective and how that perspective is used to drive the choice of operations strategy.
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