Virginia Tech MGT MGT MISC 1. Marketing fast food to children is controversial because studies…

Virginia Tech MGT MGT MISC 1. Marketing fast food to children is controversial because studies…

2. Red Bull is an example of a successful social media campaign. “To mark one million fans on Red Bull’s Facebook page,” according to one description, “the caffeine pushers hid hundreds of free cans of the popular energizing thirst quencher all over the USA, posting clues to their locations on the Internet. Cans could be found anywhere from under a tree to atop a fence. Social media meets real life!”50 What are your thoughts on the effectiveness of social media campaigns? Are you aware of any others? Discuss in small groups.

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“The Top Five Social Media Ad Campaigns,” Searchenginepeople.com website,www.searchenginepeople.com/blog/top-social-media-campaigns.html (accessed October 2, 2011).

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