When managers in an international business consider market segmentation in foreign countries

When managers in an international business consider market segmentation in foreign countries

Question: When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments and existence of market segments that

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A In the home country

B Transcend national borders

C Are divided by gender

D Are based on home market models

Question: The letter of credit

A States that the bank will pay a specified sum of money to a beneficiary on presentation of particular, specified documents

B Is an order written by an exporter instructing an importer to pay a specified amount of money at a specified time

C Serves as a receipt, a contract, and a document of title

D Indicates that the carrier has received the merchandise described on the face of the document

Question: Which of the following strategies is most compatible with a polycentric staffing policy?

A International strategy

B Global standardization strategy

C Localization strategy

D Transnational strategy

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