Which of the following topics should be on the agenda

Which of the following topics should be on the agenda

Question 1 (2 points)

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You are asked to organize a meeting on the topic of developing a marketing database to support the company’s business objectives. Which of the following topics should be on the agenda for the meeting?

Question 1 options:


All of these items


Legal considerations about what is   permissible or not permissible about the data


Technical considerations such as   hardware and software.


None of these items


Competitive considerations such as   comparisons vs. peer companies

Question 2 (2 points)

Your CMO is an expert in database marketing and asks you to make sure that the company has high-quality House data to use in database marketing. House data refers to:

Question 2 options:


Data about the homes of your   customers


Economic data about trends in   real-estate


All of these


None of these


A way to differentiate customers   that own vs. rent homes

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