Which of the following topics should be on the agenda
Question 1 (2 points)
You are asked to organize a meeting on the topic of developing a marketing database to support the company’s business objectives. Which of the following topics should be on the agenda for the meeting?
Question 1 options:
All of these items
Legal considerations about what is permissible or not permissible about the data
Technical considerations such as hardware and software.
None of these items
Competitive considerations such as comparisons vs. peer companies
Question 2 (2 points)
Your CMO is an expert in database marketing and asks you to make sure that the company has high-quality House data to use in database marketing. House data refers to:
Question 2 options:
Data about the homes of your customers
Economic data about trends in real-estate
All of these
None of these
A way to differentiate customers that own vs. rent homes
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