Which of the following would be a useful new variable

Which of the following would be a useful new variable

Question 3 (2 points)

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Imagine that you work in the airline industry and are analyzing customer data. Which of the following would be a useful new variable for identifying customers for a “Valued Frequent Flyers” loyalty program?

Question 3 options:

 

A ratio variable that calculates   the dollar amount per trip

 

None of these

 

A logic-counter variable that   counts the number of different airports a customer has flown to/from

 

A variable that measures the   average number of days between trips

 

All of these

Question 4 (2 points)

You want to conduct an analysis to see if response rates by Age Groups (coded as <20, 20-30, 30-50, 50+) also differ by Gender (coded as M, F in the database). The appropriate analytic technique to examine this is:

Question 4 options:

 

None of these

 

A cross tabulation of response   rates by Age x Gender

 

All of these

 

A ratio variable created from   Gender and Age

 

A logic counter variable involving   the number of Males in the database

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