Business Environment Assignment

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To get the best grade on homework #2, you must list 20 stakeholders. Be as specific as possible; use names if they are available. Read your article over again. Think about the event.

Do not duplicate stakeholders in the same group with the same stakes; even if they are different (for example, 3 branches of government). Never list shareholders. Shareholders, CEOs, Board of Directors–are all owners with the same stakes; do not list them separately.

Look in your book on page 75 for the groups. Add the media. Think about the stakeholder past, present and future. If they have different stakes, you can list them separately.

When you list stakes don’t tell what happened or what might happen, just list 2-3 words about what the stakeholder stands to gain or lose. For example, shareholders: May lost return on investment (ROI).

You must categorize them in two ways. Power, Urgent, Legitimate is found on page 77. Supportive, Marginal, Non-supportive, and Mixed-Blessing is found on page 89.

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