book review template instagram

book review template instagram

The Importance of Book Reviews on Instagram

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1. The Power of Book Reviews on Instagram

Book reviews have always been an important part of the book market, allowing consumers to make informed decisions before making a purchase. With the integration of the internet in everyday life, book reviews have become more readily available and accessible, allowing readers to determine the quality and authorship of a book before spending any money. It is not uncommon for book lovers to seek out book reviews when browsing a bookstore, and now many consumers are turning to the internet to locate the best and best-rated books. Instagram has become a major hub for book lovers, allowing users to share their books with friends and followers. With the recent inclusion of ads for individual posts, Instagram users have found a quick and easy way to make a few bucks off their posts, and thus a massive increase in promotional posts for books has occurred. With more books being readily available for free and users desiring the best for their money, book reviews have become a staple diet for any potential reader. The average Instagram user may not know what defines a review, but they are seldom familiar with star ratings, whether it be a rating from one to five or a simple thumbs up-down. A good book review will describe the quirks and perks of a book, provide a basic summary, and discuss the reader’s favorite and least favorite parts. With the limited word count on Instagram captions, it is not uncommon for some reviewers to split a longer review into multiple sections to ease readability, and some will keep it short and sweet due to constraints. High rating reviews and posts from friends or popular IGers will often become hyped up books in the Insta-community and with hype comes sales.

2. How Book Reviews on Instagram Influence Readers

It is important to know how Instagram affects book reviews. Today’s world is all about social media and gaining attention for one’s thoughts and opinions. Bookstagram, as they call it, is a part of Instagram where members review and post pictures of the books they read. It is also a way authors can get in touch with their readers and have their books displayed and advertised on the Bookstagram areas. Carrie Cantor’s article “Book Recommendations in the Digital Age” explains what book reviews in social media really do for today’s online audience. With each generation using social media more and more, the time spent offline and away from social media is slim. With that in mind, once someone posts a review online, it stays there and with today’s readers and technology, everyone is within arm’s reach of the online audience. Carrie states, “Online recommendations stick around at least until a new recommendation takes its place.” Bookstagram is a visual way to display book ratings and recommendations. Whether someone is using Bookstagram for their own self-pleasure or for readers all around the world, the recommendations are still being used and viewed by more and more people. Since there is no expiration date for online information, the reviews will still be used weeks, months, or even years later. This can greatly impact an author or reader when seeking book sales or a new audience. Carrie takes word of mouth and how it simulates into an online form. Whether it be reviews one at a time or mass opinions, it still affects how word of mouth weaves from one person to another. She was able to question and get opinions from various people, and from those statements, she was able to conclude that online book recommendations all come down to the sense of a community agreement. These days, once a book gets a positive review, it spreads like wildfire. With the friends of the online reviewer seeing the review, it’ll trigger an interest to know why that person recommended the book. And then, once interest is sparked from one person, the book now has the potential of various amounts of new readers. Word of mouth in this case can actually be stronger from the one-to-many opinions of online book reviews. This is something to take into great consideration since we know that the online audience can potentially match the number of readers from a book that does good in prolific. All in all, online book reviews backed by the strong Bookstagram community can have a large impact on potential new readers for a book.

3. Tips for Writing Effective Book Reviews on Instagram

Write about the book, not just your opinion of it. In your review, include a brief summary of the book. Who was your favorite character, and why? What was your favorite part of the book, and why? Was there a character that reminded you of someone in your own life? These are specifics that potential readers would like to know. They also help the author. If you are giving a book a low rating, and you are providing specifics for the reasoning, this is still constructive criticism. But pointing out specifics in why you did or didn’t like something will also clue authors in if some changes are necessary to the next book. Good authors appreciate constructive criticism. An effective book review post is long enough to give specifics, short enough to keep from losing a reader. While this is a maxim that applies to much good writing. Capture the reader’s interest, but don’t give away too much. You want to incite the reader’s curiosity so they’ll check out the book for themselves. A good book review will answer as many questions about the book as possible in order to save the reader time. A common mistake however, is to give away too much. This mistakes kills curiosity and ruins the end for the reader. Note that the best way to avoid giving away too much is to write about what you liked or changed once the characters or the plot were further developed. More specific answers about the characters or events in any book usually warrants more questions, and it is often a question that prompts a person to check out a book for themselves.

4. Engaging with the Bookstagram Community

There are so many possibilities when it comes to engaging with the Bookstagram community on Instagram. You can host a photo challenge, participate in buddy reads, or join in on a 24-hour read-a-thon. Participating in bookish events such as these not only gets your name out there, but it helps you make friends and commingle with other members of the community. Instagram is a sharing-based social media platform, so all of these events work to your advantage, not only in reaching out to new friends or followers but in getting a taste of something unfamiliar. As I mentioned before, Instagram’s algorithm is very fickle, and it seems to favor frequent posters, so don’t forget to hashtag your heart away! The more hashtags you use, the higher chance you have of reaching non-followers, and participating in challenges and events are great opportunities to do just that. Another fun idea is sponsoring/hosting a giveaway or contest. It doesn’t have to be anything big; it could be as modest as a bookmark or an ARC, but many in the community would be thrilled for an opportunity to get something for nothing. If what you give is well received, you can gain some potential lifetime followers, and the promotion of the event should gain you some temporary ones as well. Lastly, the most important thing is to be yourself and have fun! Instagram is a place to share your love of books, and if you’re not having fun or you’re pretending to be someone you’re not, what’s the point? Unleash your inner bookworm and let everyone see how amazing you are!

5. Leveraging Book Reviews on Instagram for Authors and Publishers

With over 800 million active users, it’s no surprise that Instagram is now recognized as a leading platform for business. When considering the demographic of the typical Instagram user, it’s young adults with 30% of 18-29 year olds using Instagram and the average user between the age of 16-24. With teens and young adults being a large target audience for YA books, this is a great platform to reach many potential readers. It’s highly likely that they are already using this platform and the prospects of gaining younger Instagram users in the future is favorable. Users can be any of your potential readers, regardless of age. However, the young adult is often the main advocate for your book, creating a great opportunity to appeal to your future readers through those who discovered your book through their child.

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