my dream business essay

my dream business essay

Exploring the Key Elements of Building a Successful Dream Business

1. Introduction to Dream Business

These virtues yield the community’s concern for the rights and dignity of all individuals and the natural environment. In order for a business organization to be able to make profits, it must be able to attract and secure customers. In order for an organization to realize its full potential in our society of the 21st century, the workforce must be the entity that the leaders most closely focus on attracting, securing, and fueling. The workers, not the customers or vendors, always come first in priority. Although this philosophy may initially appear to be counterintuitive, history has shown that the workers are the key component of the highly successful and enduring organizations. Organizations that possess policies, strategies, and systems that are at the leading-edge of value will be the ones that win the war for attracting, securing, and retaining the quality workforce necessary to make them the flagships of business evolution.

The term “dream business” can be defined as one in which all the workers feel a sense of fulfillment, satisfaction, self-worth, and continue to seek challenge and meaning not only in their work, but also in life. When most workers grow and develop into people with strong motivation and morale, teamwork flourishes, innovation and creativity thrive, exemplary products are produced, and dynamic customer service/satisfaction is provided. Organizations tend to be very successful when they can consistently produce the above positive results. The potential of the dream business, created and led into actuality by business visionaries, is just being realized as individuals and organizations work to implement a new paradigm that will focus on personal preferences as a tool and organizational vehicle for living and working together by ethical, participative, and synergistic means.

2. Identifying Your Passion and Purpose

Ask yourself the following questions to discover the states of passion and purpose you have for your own business or business idea. An honest examination at the beginning can save both time and money in the long run. What inspires you? What is it that, when you are doing it, you lose all track of time? What are the activities that, when you do them, you experience joy? Is there something that you wish you could be doing when you are working? What is it that you are curious about? What do your friends and colleagues compliment you on?

Many people have an aversion to using the term passion when discussing business or money. We’ve all been fed so many negative messages about money and business, and how they are the root of all evil. However, in this instance, the search for your passion is positive and could possibly influence not only your work life, but also your current life and future. If your weekend hobby can foster some extra income or become your career, wouldn’t you be better off? If you are excited about and enjoy your current job, how much better would things be if you were even more passionate about the work you do?

3. Developing a Solid Business Plan

Settle down your plans about the asset, capital, labor, and material requirements of the business. It is very important that you plan ahead how the inception, operation, and liquidation or succession would be carried out. Creating a business plan is no mean feat! However, you will need advice from professionals such as a qualified accountant, banker, insurance agent, IT consultant, lawyer, or other knowledgeable individuals. There are some business consultants and planners available for free or at a very low fee from your local council, why not check them out? A more comprehensive business plan can be created if you have the necessary expertise and that’s where the last post of this series talks about!

Creating a business plan: The very first step before you start your business is to prepare a detailed business plan. What is the business idea you are working on? What are your objectives? What is your target market? What is your competitive advantage? How are you going to operate the business? How much income are you planning to generate? How much do you need to invest? When are you going to break even? When are you planning to make a profit? What are the possible hurdles you are going to face and how to overcome them? These are some of the questions that you will need to address in the business plan. You need to make realistic projections in terms of sales, investment, and cash flows. The more realistic the numbers are, the better the plan would be. Prepare an operating plan which includes the running of the business. A cash flow plan to ensure that you have enough resources to cope with the fluctuation in income and expenditure.

4. Building a Strong Brand Identity

So remember, your business is your personal brand. The person and the brand are one. An insider’s view is an outsider’s view. The two should be the same. Remember that when PPT slides are prepared for funders, they are also used as aids to your pitch. Browse other presentations to see what you can learn and identify what you do not want yours to be!

* Reassurance with a twinkleization bonus: from Apple to Virgin – what promises could be unique to your business? * Name of business: does it pronounce (and spell) well both in the language of your home market and in your international target markets? * The tune: when you hear a McDonald’s advertisement, you can be sure it is McDonald’s. Audio branding is essential and can be used for commerce. * Look & feel: aiming high.

You can’t underestimate the importance of investing the time to create a powerful brand with strong elements of identity. To dream seriously means to get serious about creating a brand that reflects your passion for excellence. The good news is the new phrase “personal brand” means just that. This is the unique combination of elements that describes how you work and how others enjoy working with you. It is your unique working proposition and reflects your natural strengths. Some brand models:

5. Effective Marketing Strategies

The marketing strategies that will work best depend on the business owner’s knowledge base of their ideal customer, price point of their services and products, and the area the potential customers live and work in. These days, email marketing campaigns help business owners get in front of potential and present customers with products they are already interested in and be large revenue producers. Even better is to learn some other strategies so customers call or come in to the store. Mastering a few of the great, non-technical marketing strategies can make the difference between simply surviving in business and having some business successes. It just takes effort and some of the results are almost instant, all the results are satisfying.

So many business owners don’t effectively spend enough time or money on advertising and promotion of their business. The owner may think that after opening the doors, clients or customers will just walk on in. Getting the message out that your business has opened, is offering a unique experience for potential customers, and has the solution to their problem can be a difficult challenge. Also, knowing which marketing strategies to use and avoid can be confusing.

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