New York University MKTG-UB MKTG-UB INTG1-GC23 School is looking for where to invest its marketing budget in order to boost student enrollment. One area of steady growth is foreign students
to boost student enrollment. One area of steady growth is foreign students however, their online engagement is relatively low, non-international students have better online engagement, but low enrollment. If school is trying to understand why this is happening and if they need to change their overall marketing strategy, what report do you recommend? and why?
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