Omm 615 Advertising Research
Ashford 6: – Week 5 – Assignment
You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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