professional writers

professional writers

The Importance of Professional Writers

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1. The Role of Professional Writers

A professional writer, however, will write an article explaining the benefits of a particular vacuum cleaner, knowing that there will be an affiliate type link at the end of the article. The link is there to guide the reader to a website where they will then purchase. The professional writer will provide the reader with the sufficient information needed to select the best product to suit his/her needs. This can range from product reviews to price comparison reports. The article may also serve as a prelude to actually buying the vacuum cleaner and may be geared towards those who have already made up their mind and are looking for the best deal. This contrasts with the first article as the information-seeking consumers may already have a particular product in mind and just need to gather some quick information to validate their choice.

Let it first be stated that there is a definite difference between professional writers and article writers. While professional writers are experts in developing articles and written material to suit a particular purpose, most article writers are not. The objective of an article writer is to create a piece that is easy to understand, can motivate a reader to go to the end of the write up, and most importantly, will compel the reader to take some form of action. This is usually to make a purchase after reading an article on a particular product or to join an organization’s website in an attempt to incite change on a particular issue. The writing is usually advertisement type writing and its success is judged not by the quality of the information provided but by its ability to persuade someone to take an action.

2. Benefits of Hiring Professional Writers

Duplicate content is an SEO killer. Many websites unknowingly kill their SEO with duplicate content. It is embarrassing to present two of the exact same pages to your customers, and Google doesn’t like it either. Unfortunately, it is easy to have duplicate content as a result of having different pages that have the same purpose. Let’s take, for example, a website selling a range of products. There may be a page listing a specific product category, and then separate pages for each product in that category. It’s very likely that the category page and product pages will have the same or similar content. The reason this is bad for SEO is because you are now in competition with your own pages for keyword ranking. Which pages will Google see as most relevant to their customers? Which pages should they index? Which pages should they direct search traffic to? It’s confusing to Google, and you are likely to get a poor ranking for both pages. Writing such large amounts of unique content can be a daunting task, and hiring a professional is the best way to do it.

Increase sales with persuasive copy. Persuasive copywriting has been known to increase sales. Many companies pay for copywriters to write their sales messages, with one ultimate goal: to increase sales. By using a persuasive copywriting style, copywriters are able to appeal to the reader on an emotional level. This causes the reader to be more susceptible to the message and more likely to make a purchase. In order to write on an emotional level, you need to know your customers deeply. What are their problems, passions, worries, and abilities? Again, you need to put yourself in the shoes of your reader. A professional copywriter is able to write in a way that has the reader nodding their heads in agreement with their thoughts. You can’t do this without understanding your customer. Professional copywriters are also more likely to write in the second person using the word “you”. This again is another way to connect emotionally with the reader. A sales message that connects emotionally will have a greater effect on sales than one that appeals on a logical level.

3. Qualities to Look for in Professional Writers

There are several important qualities to look for when hiring a professional writer. First of all, the writer should be proficient in the English language and be able to write correct English. Even if the writer is a native English speaker, this does not mean he/she will write good English. The writer should also be able to write in the language and style fit for the purpose and the audience, as well as being able to come up with ideas and put them into words. This does not mean taking other ideas and copying them. The writer should be able to use his/her own ideas to create new and original content. An important quality of a good writer is the ability to work to a deadline, and although many people claim they can do this, very few can actually deliver. A writer should be able to suggest ideas and correct his/her own work, and it is important to mean the writer is able to take the task and complete it without instructions covering every step.

4. Tips for Effective Collaboration with Professional Writers

Provide feedback on the writer’s initial draft. Let the writer know what you like about it and what needs improvement. Be specific and provide examples from the text. This will help the writer to understand your point of view and to apply your feedback to the entire project.

Maintain an open line of communication with the writer. Encourage questions and be available to provide clarification and feedback. A cooperative and communicative client usually gets a better result from the writer.

If the project is particularly complex, consider providing the writer with an outline or summary of the points you would like to see addressed. This will help to prevent misinterpretations of the project’s goals.

Work out a schedule with the writer, particularly if it is a large or ongoing project. The writer will be able to do a better job if there is sufficient time to complete the assignment. Be sure to build in time for research, writing, editing, and rewrites.

Be sure that the writer understands the assignment or project. This can be accomplished by restating the project’s parameters in your own words and asking the writer to do the same. At this stage, it is also helpful to let the writer know what the finished product should look like – a report, a brochure, a newsletter, etc.

5. Conclusion: Investing in Professional Writers

This paper was written in an effort to persuade a particular reader group to consider the use of professional technical writers within a software development setting. The initial section of the paper attempts to cover the problem of poorly written documentation for those who are involved in the development of a software product. While many can identify with the problems highlighted such as wasted time, increased frustration and poorly designed products, it is unlikely that members of this particular reader group (software developers) will be willing to consider hiring professional writers unless the cost can be justified. The later part of the paper attempts to convince readers to change their opinions, and at least consider the use of writers through provision of evidence that paying qualified writers will provide beneficial results which help developers to create successful products. This conclusion is summarised from information that provides the initial catalyst that leads to the hiring of writers, to a suggestion that writers of a certain calibre will help to facilitate a learning process in which developers will learn new methods of effectiveness and efficiency.

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