Virginia Tech MGTMGT MISC 1. Marketing fast food to children is controversial because studies…
1. Marketing fast food to children is controversial because studies show that fast food has been a contributor to childhood obesity. On the www.retireronald.org website (referring to Ronald McDonald, the McDonald’s clown), it says, “Using the underfunding of the nation’s schools as a marketing opportunity, McDonald’s conceived ‘Mc-Teacher’s Night,’ a fundraising program that puts teachers behind the register for a night. In exchange for their free labor, McDonald’s donates a percentage of the evening’s profits to the local school.” What are your thoughts about this marketing strategy?
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